Description
This media literacy bundle dives into media production, forms of advertisements, and persuasive techniques in ads and the news! Students will practice rhetorical analysis, explore authorship and credibility of sources, and even produce their own forms of media. Includes digital resources for Google Classroom®!
Resources included in this Media Literacy Bundle:
- 5 Interactive Slideshow Lessons – Google Slides®, Powerpoint, and PDF
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- Explore types of media texts, forms of advertisements, rhetorical analysis, and persuasive techniques with these vibrant and engaging slideshow lessons
- Detailed Informational Handbooks – Ready-to-Print
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- Provide students with reference materials to interpret forms of advertisements, persuasive techniques in media, and mnemonic devices for rhetorical analysis
- Application Activities, Graphic Organizers, and Reflection Questions – Digital & Print
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- Detect reliable and unreliable sources with an interactive gallery walk activity
- Differentiate forms of advertisements with an Ad Quest sorting activity
- Reinforce rhetorical analysis with a rhetorical device scavenger hunt and match-up card game
- Apply the rhetorical triangle to advertisements using a scaffolding graphic organizer
- Engaging Projects and Authentic Assessments – Digital & Print
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- Teach types of advertisements with a hands-on media production group project
- Challenge students to evaluate an ad campaign showdown
- Bring the Shark Tank experience to your classroom to reinforce persuasive techniques
- Answer Keys, Rubrics, and Example Answers – Digital & Print
- Teacher Instructions for using these resources
Inside this Media Literacy Bundle:
1. Understanding Media Texts – Critical Literacy Gallery Walk – Evaluating Sources
Teach critical literacy and digital citizenship with this Understanding Media Texts lesson. Students will evaluate media texts, analyze sources, and explore how to identify credible information with the slideshow lesson and interactive gallery walk activity provided in this resource.
2. Types of Advertisements – Print, Broadcast, Digital, and Outdoor Media
Teach types of advertisements with this media literacy lesson! Students will identify ad forms, explore target audiences, and analyze media messages through interactive activities and visuals.
3. Advertisement Techniques – Target Audience and Central Message in Advertising
Engage your students in a hands-on media literacy project that challenges them to compare, analyze, and present competing ad campaigns! This real-world activity builds critical thinking as students examine rhetorical strategies, target audiences, and central messaging used in advertising.
4. Persuasive Techniques Sorting Game – Logical Fallacies and Emotional Appeals
This interactive media literacy lesson introduces students to persuasive techniques through a fun sorting game! Students will explore rhetorical strategies and distinguish emotional appeals, logical fallacies, and various persuasive tactics used in advertising, argument, and everyday media. Use this game to reinforce key concepts, build critical thinking skills, and promote collaborative learning!
5. Rhetorical Triangle Lesson – Appeals in Advertising – Ethos, Logos, and Pathos
Help students master their understanding of rhetorical appeals in advertising with this lesson! Students will apply the rhetorical triangle to advertisements and analyze how ethos, logos, and pathos impact messaging in commercials.
6. SPACECAT Scavenger Hunt – Rhetorical Analysis Activity – Media Literacy Lesson
Help your students master rhetorical analysis with this interactive SPACECAT Media Literacy Scavenger Hunt! Students will explore how real-world media texts use rhetorical elements to persuade, inform, or influence. This engaging lesson guides students through speaker, purpose, audience, context, and more.
7. Creating an Advertisement – Types of Advertisements – Media Production
Teach types of advertisements with this hands-on media production project! Students will create an advertisement while exploring target audience, persuasive strategies, and real-world media literacy skills.
This media production project challenges students to apply their understanding of types of advertisements by designing and producing their own original advertising campaign. Students will explore target audience, central message, persuasive techniques, and ethical media considerations while creating an advertisement aligned with real-world media conventions.
8. Shark Tank Persuasion Project – Rhetorical Appeals Pitch Presentation – ENL1W
Bring the Shark Tank experience into your classroom – but with a fun twist! In this engaging project, students learn to apply rhetorical appeals – ethos, logos, and pathos – by developing and pitching their own absurd product idea. This Shark Tank project blends public speaking, media production, and rhetorical analysis in a fun, real-world simulation – perfect for ELA, media, or business classes alike!
✨ Kindly note that due to copyright restrictions, this resource is not editable, except for the files specifically labelled as editable. This is a common practice within the online marketplace in order to protect the clip artists and software providers that have authorized their intellectual property for the development of this resource.
⭒ For classrooms utilizing Google Classroom® ⭒
To access the digital version of these worksheets, simply follow the instructions within the resource to copy the files directly to your Google Drive®.
